No More Minerva…
Following on from yesterday’s article about eBay getting it very wrong with their new logo here’s another example of a young establishment changing it’s brand. This one, however, is a bit more personal...
View ArticlePantone 2685C: Property of Cadbury
It was announced last week that Cadbury has won a legal battle and that they now OWN Pantone 2685C. So what does this mean exactly? Well, basically it means you can no longer use this colour....
View ArticleLet’s go back to the future! MySpace relaunch
Let’s go back in time for a little bit shall we? Back to a time when I was just a spotty music obsessed teenager, who, like millions of people across the globe spent an inordinate amount of time...
View ArticleSo Your Brand’s Been Copied?
You’ve spent a lot of time and money developing and nurturing your companies brand identity, it’s something that you’re really proud of and something that you are very protective over. Brands carry...
View ArticleFantastic Weight Watchers Re-Branding
It’s relatively common knowledge that Pentagram are at the very top end when it comes to brand identity design, and this shows in the level of clients they attract. Recently they have completed work...
View ArticleApple try to trademark ‘leaf’
Well, here we go again folks. Another ridiculous example of a big multinational trying to use its strength and might to abuse the trademarking system. The last time I wrote about this kind of abuse was...
View ArticleSome Leaflets & Flyers
This week I’ve been spending my time doing nothing but promo material. It’s not something I usually undertake but it’s been a bit of a breath of fresh air if I’m honest. If I’m honest I did struggle...
View ArticleHiring a professional designer will earn you money
Initially this may sound like a bit of an oxymoron but bear with me and all will become clear. I’m sure if you ask the large majority of designers around they will tell you that a high percentage of...
View Article12 Months On…What I’ve learned from my first year of being a freelance logo...
1 year ago I made a pretty big life decision. I chose to leave university and dive head first into the world of freelancing. Although it was not a totally new world to me, I had freelanced part-time, I...
View ArticleWhy you should be using forums as a freelance designer
There are many, many forums out there offering a place for designers of all ages, abilities and experience to meet like-minded people and learn from one another. So why should you use them? I’ve been...
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